Beauty Naming
Korean beauty company I Dew Care asked for a fun name to launch their new bubbling bath bomb.
I Dew Care | Gettin' Fizzy With It
This mattifying dry shampoo powder needed a clever name to reflect that it taps on at the root to reduce oil. It’s now a #1 hair product with new line extensions.
I Dew Care | Tap Secret
This body scrub’s name is a nod to the healthy microbiome ingredient that protects and maintains healthy skin.
I Dew Care | Polish Patrol
This pimple-targeting patch needed a name that emphasized its on-the-spot effectiveness and skin-clearing benefits.
I Dew Care | Ready. Aim. Clear.
A benefit-driven name for an exfoliating scalp scrub that gets to the root to cleanse and purify.
I Dew Care | Get to the Root
This playful yet hard-hitting name speaks directly to the youth audience seeking quick fix for annoying acne blemishes.
I Dew Care | Fix My Zit
Korean beauty company Kaja launched this multitasking blush and eyeshadow with a whipped souffle-like formula.
Kaja Beauty | Whipped Dream
India-based skincare company Phytosil launched their retinol face serum in the U.S. with this call-to-action name that also extended to other products.
Phytosil | Refine That Line!
This catchy call-to-action name reflected India-based skincare company Phytosil’s Vitamin C product line in tone and benefit.
Phystosil | Glow Like Whoa!
This name reflects the eye-brightening benefits of these shimmering formula undereye patches that fall under the IDC “Kitten” product line.
I Dew Care | Starlit Kitten
With its bento-box design, this shimmery highlighter kit needed a name that captured the glitter and glam party lifestyle.
Kaja | Viva Shine
A violet-tinted face primer that evens skin tone while imparting a lit-from within facial glow.
bareMinerals | Vio-Lit Glow Primer
The Mint Clean product line name helped launch Redken’s first Men’s Haircare brand.
Redken | Mint Clean
When bareMinerals needed a name for it neutral lipgloss kit to launch on QVC, Notable Nudes hit all the right notes.
bareMinerals | Notable Nudes
This stress-relieving skin and body care line by Aveda required a solution-driven name that also evoke calm and serenity.
Aveda | Stress-Fix
Product Naming
Mexican-food manufacturer Ortega launched a line of healthy grain tacos shells with this name that spoke to the health benefits.
Ortega | Good Grains Taco Shells
Citi needed a name for their companion Double Cash Card that rewards 5% in the custom category you spend most.
Citi | Custom Cash Card
The coined name Alveo stems from “alveolate,” meaning honeycomb-like—a perfect fit for this data center accelerator card, designed to hold vast pockets of data.
Xilinx | Alveo
Corporate Naming
When the Discovery Channel was venturing into the streaming service, they needed a name that showcased their multiple offerings.
Discovery+
Two cystic fibrosis nonprofits merged, creating BreatheStrong CF—a name that reflects the support and resources they offer for patients with lung and breathing challenges.
BreatheStrong CF