top of page

Beauty Naming

I Dew Care GETTIN’ FIZZY WITH IT Korean beauty company I Dew Care asked for a fun name to launch their new bubbling bath bomb.

Korean beauty company I Dew Care asked for a fun name to launch their new bubbling bath bomb.

I Dew Care | Gettin' Fizzy With It

I Dew Care TAP SECRET This mattifying dry shampoo powder needed a clever name to reflect that it taps on at the root to reduce oil. It’s now a #1 hair product with new line extensions.

This mattifying dry shampoo powder needed a clever name to reflect that it taps on at the root to reduce oil. It’s now a #1 hair product with new line extensions.

I Dew Care | Tap Secret

I Dew Care POLISH PATROL This body scrub’s name is a nod to the healthy microbiome ingredient that protects and maintains healthy skin.

This body scrub’s name is a nod to the healthy microbiome ingredient that protects and maintains healthy skin.

I Dew Care | Polish Patrol

I Dew Care READY. AIM. CLEAR. This pimple-targeting patch needed a name that emphasized its on-the-spot effectiveness and skin-clearing benefits.

This pimple-targeting patch needed a name that emphasized its on-the-spot effectiveness and skin-clearing benefits.

I Dew Care | Ready. Aim. Clear.

I Dew Care GET TO THE ROOT A benefit-driven name for an exfoliating scalp scrub that gets to the root to cleanse and purify.

A benefit-driven name for an exfoliating scalp scrub that gets to the root to cleanse and purify.

I Dew Care | Get to the Root

I Dew Care FIX MY ZIT This playful yet hard-hitting name speaks directly to the youth audience seeking quick fix for annoying acne blemishes.

This playful yet hard-hitting name speaks directly to the youth audience seeking quick fix for annoying acne blemishes.

I Dew Care | Fix My Zit

Kaja Beauty WHIPPED DREAM Korean beauty company Kaja launched this multitasking blush and eyeshadow with a whipped souffle-like formula.

Korean beauty company Kaja launched this multitasking blush and eyeshadow with a whipped souffle-like formula.

Kaja Beauty | Whipped Dream

Phytosil REFINE THAT LINE! India-based skincare company Phytosil launched their retinol face serum in the U.S. with this call-to-action name that also extended to other products.

India-based skincare company Phytosil launched their retinol face serum in the U.S. with this call-to-action name that also extended to other products.

Phytosil | Refine That Line!

Phytosil GLOW LIKE WHOA! This catchy call-to-action name reflected India-based skincare company Phytosil’s Vitamin C product line in tone and benefit.

This catchy call-to-action name reflected India-based skincare company Phytosil’s Vitamin C product line in tone and benefit.

Phystosil | Glow Like Whoa!

I Dew Care STARLIT KITTEN This name reflects the eye-brightening benefits of these shimmering formula undereye patches that fall under the IDC “Kitten” product line.

This name reflects the eye-brightening benefits of these shimmering formula undereye patches that fall under the IDC “Kitten” product line.

I Dew Care | Starlit Kitten

Kaja VIVA SHINE With its bento-box design, this shimmery highlighter kit needed a name that captured the glitter and glam party lifestyle.

With its bento-box design, this shimmery highlighter kit needed a name that captured the glitter and glam party lifestyle.

Kaja | Viva Shine

bareMinerals VIO-LIT GLOW PRIMER A violet-tinted face primer that evens skin tone while imparting a lit-from within facial glow.

A violet-tinted face primer that evens skin tone while imparting a lit-from within facial glow.

bareMinerals | Vio-Lit Glow Primer

Redken MINT CLEAN The Mint Clean product line name helped launch Redken’s first Men’s Haircare brand.

The Mint Clean product line name helped launch Redken’s first Men’s Haircare brand.

Redken | Mint Clean

bareMinerals NOTABLE NUDES When bareMinerals needed a name for it neutral lipgloss kit to launch on QVC, Notable Nudes hit all the right notes.

When bareMinerals needed a name for it neutral lipgloss kit to launch on QVC, Notable Nudes hit all the right notes.

bareMinerals | Notable Nudes

Aveda STRESS-FIX This stress-relieving skin and body care line by Aveda required a solution-driven name that also evoke calm and serenity.

This stress-relieving skin and body care line by Aveda required a solution-driven name that also evoke calm and serenity.

Aveda | Stress-Fix

Product Naming

Ortega GOOD GRAINS TACO SHELLS Mexican-food manufacturer Ortega launched a line of healthy grain tacos shells with this name that spoke to the health benefits.

Mexican-food manufacturer Ortega launched a line of healthy grain tacos shells with this name that spoke to the health benefits.

Ortega | Good Grains Taco Shells

Citibank CITI CUSTOM CASH CARD Citi needed a name for their companion Double Cash Card that rewards 5% in the custom category you spend most.

Citi needed a name for their companion Double Cash Card that rewards 5% in the custom category you spend most. 

Citi | Custom Cash Card

Xilinx ALVEO The coined name Alveo stems from “alveolate,” meaning honeycomb-like—a perfect fit for this data center accelerator card, designed to hold vast pockets of data.

The coined name Alveo stems from “alveolate,” meaning honeycomb-like—a perfect fit for this data center accelerator card, designed to hold vast pockets of data.

Xilinx | Alveo

Corporate Naming

Discovery+ When the Discovery Channel was venturing into the streaming service, they needed a name that showcased their multiple offerings.

When the Discovery Channel was venturing into the streaming service, they needed a name that showcased their multiple offerings.

Discovery+

BreatheStrong CF Two cystic fibrosis nonprofits merged, creating BreatheStrong CF—a name that reflects the support and resources they offer for patients with lung and breathing challenges.

Two cystic fibrosis nonprofits merged, creating BreatheStrong CF—a name that reflects the support and resources they offer for patients with lung and breathing challenges.

BreatheStrong CF

bottom of page